A Monster Diesel coming up

NEW YORK:  You have heard of the tie-up between Ducati and AMG via the Diavel.  Next up is Ducati's alliance with  apparel brand Diesel, using the Monster as a platform.

The two Italian companies have put together a so-called Monster Diesel alongside a Capsule Collection to mark the occasion. 

A Ducati statement said the customised bike is an "urban military chic" interpretation of Ducati’s naked motorcycle and has been unveiled together with the new collection at the Diesel stores of New York-Soho  on March 15. 

The set will be displayed  in Rome on March 22 and Tokyo-Shibuya  on March 29.

“The Monster Diesel, and the collection dedicated to it, reflect the 'coolness' of this iconic motorcycle and our brand in general,” said Ducati president Gabriele Del Torchio. 

“The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style.”

Stefano Rosso (pic), project leader and son of Diesel founder, said:  “When we had the opportunity to work with Ducati, with last year’s MotoGP sponsorship, we discovered a whole world of shared values and common roots. 

"That brought us the desire to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity. The results are unique products, characterised by a great mix of design and technology.” 

The Monster Diesel will be available at Ducati stores around the world from late July onwards. More information is available at Ducati.com